What is pay-per-call affiliate marketing?

Pay-per-call (PPC) affiliate marketing is a performance-based marketing strategy where affiliates are paid for each phone call generated for a specific product or service. The affiliate is typically given a unique phone number to promote, and when a consumer calls that number, the affiliate is paid a commission.

PPC affiliate marketing has been around for quite some time, and there have been many successful campaigns in various industries. In this article, we will discuss some of the best examples of pay-per-call affiliate marketing.

Here are Different Types of Industries that allow PPC

1. Home Services Industry:

One of the most successful industries for pay-per-call affiliate marketing is home services. Companies like HomeAdvisor, Angie’s List, and Thumbtack have been using this strategy to generate leads for local contractors. These companies work with affiliates to promote their services and offer a unique phone number for each contractor. When a consumer calls that number and schedules an appointment, the affiliate is paid a commission. This strategy has been very successful in the home services industry, where customers are often in need of quick solutions and prefer to speak with someone on the phone.

2. Insurance Industry:

Another industry that has seen success with pay-per-call affiliate marketing is the insurance industry. Insurance companies like State Farm, Geico, and Progressive have been using this strategy to generate leads for their agents. Affiliates can promote these companies and offer a unique phone number for customers to call. When a customer calls that number and purchases a policy, the affiliate is paid a commission. This strategy has been successful because insurance is a complex and personal product, and customers often prefer to speak with someone before making a purchase.

3. Health Industry:

The health industry has also seen success with pay-per-call affiliate marketing. Companies like WebMD and Healthline work with affiliates to promote their health-related products and services. Affiliates can promote these companies and offer a unique phone number for customers to call. When a customer calls that number and makes a purchase or schedules an appointment, the affiliate is paid a commission. This strategy has been successful because health is a personal and sensitive topic, and customers often prefer to speak with someone who can provide more information and answer their questions.

4. Financial Industry:

The financial industry is another industry that has seen success with pay-per-call affiliate marketing. Companies like Bankrate and Credit Karma work with affiliates to promote their financial products and services. Affiliates can promote these companies and offer a unique phone number for customers to call. When a customer calls that number and signs up for a financial product or service, the affiliate is paid a commission. This strategy has been successful because financial products can be complex, and customers often prefer to speak with someone who can explain the terms and conditions in more detail.

5. Travel Industry:

The travel industry has also seen success with pay-per-call affiliate marketing. Companies like Expedia and Priceline work with affiliates to promote their travel-related products and services. Affiliates can promote these companies and offer a unique phone number for customers to call. When a customer calls that number and makes a reservation, the affiliate is paid a commission. This strategy has been successful because travel can be a complex and expensive purchase, and customers often prefer to speak with someone who can provide more information and answer their questions.

Conclusion

In conclusion, pay-per-call affiliate marketing has been successful in various industries. By providing a unique phone number for customers to call, affiliates can generate leads for companies and earn a commission for each phone call. The success of this strategy can be attributed to the personal and sensitive nature of the products and services being promoted, as well as the preference of some customers to speak with someone on the phone before making a purchase.