How optimise Google Adwords Campaign To run your ads on Google search engines effectively with low-cost bid and low conversion cost, it is obvious that you have to optimize your campaigns. You can optimise your campaign at 3 levels The campaign level Ad Group level Ad text Level. While optimising the Google Adwords campaign, you…
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Smartest Messaging App by Google- “Allo”
Google Allo – The New Message App with virtual assitant “Smart Reply” Here Google comes with a new instant messaging app which additionally provides auto generated response & comments. The virtual assistant in the app has a function of smart reply, which in-facts saves the time of user by suggesting some of other response without…

Digital Marketing Overview
Digital Marketing Overview What is Digital Marketing? Digital marketing is a term used for marketing of products or services using digital technologies, on web and internet, by using digital medium such as smartphones, tablets, laptops, desktops etc. While understanding digital marketing, we also need to understand the process of digital marketing and why this process…

Recent Updates on Google Adwords
Two Recent Updates in Google Adwords – September 2016 Access multiple accounts with a single login, switch between accounts, and invite new users. Save time with multiple account access and management Managing and accessing multiple AdWords accounts can be challenging and time consuming. That’s why we’re introducing new features that improve multi-account management. You can…

Facebook Vs Google Adwords – Which one to choose ?
Facebook Ads vs. Google AdWords: Which One to choose ? Recently, numerous advertiser saw Google AdWords and Facebook Ads in an ill-disposed way. The two organisation are rival to each other in terms of online advertisement, frequently sensationalized by innovation of media outlets, was taken as evident confirmation that the two stages were in direct rivalry…