Social Messaging Apps

The increasing use of messaging apps is a trend we have mentioned in previous trends round-ups. As indicated by the latest Ofcom Communications Market research more than half of the aggregate portable gathering of people utilised Facebook Messenger (61%) and half utilised WhatsApp (half). The two properties are possessed by Facebook. The Snapchat portable application had a compass of 28%, with 10.1 million special guests.




We’ve been taking a gander at some early adopters of advertising uses of these social informing applications on Smart Insights. Illustrations incorporate using Pizza Hut utilising Messenger for booking tables and IKEA for client explore.

Below are some messaging app which has changed the online industry

• Facebook Messenger app.
• WhatsApp Messenger. …
• WeChat. …
• Line. …
• Viber. …
• Blackberry Messenger (BBM) …
• Telegram Messenger. …
• Kakaotalk…
• Skype..
• Hangout..

Any many more …..

If you can see the present scenario , Facebook owned messenger and whatsapp has monetised their messenger app. Whatsapp has already started “whatsapp business” for android users where they are targeting SMEs and Middle level organisation. Whereas facebook messenger app has give this facility to all facebook advertiser.

It is no where far that using mobile based app which become a major component of ads alike SMS services in near future.

Myntra has already been using this services the day it was open for monetisation , they directly sends you mail.

It is very obvious that all these Social messaging apps has already captured our daily acts , we hardly stays without messaging or checking any incoming messages. Thus advertiser are aggressively working on this to monetising their platform.

rohitashok

Director Digital & Social Media Marketing | Affiliate Marketing | Media Buying | Trainer / Visiting Faculty Digital Marketing. Having 14+ Years of Experience in Digital Marketing. It was my hard work and effort that I was bestowed with “India’s Top 100 Digital Marketing Leadership Award” and “Indian Achiever’s Award” 2022

rohitashok.com/