E-Commerce Marketing , how to make it success and a friendly  buying experiences for online buyer

Have you ever thought how a online e-commerce giant are successful selling varieties of product online ?

Let’s check out the step-by step guide for a successful e-commerce marketing strategy , following below strategy will help you to gauge your buyer well and pitch your website and a better way. You can attract huge volume by just maintaining and understand few basics.

Before we discuss the idea of marketing , let’s focus on few important steps which can improve online sells.

a) Establish your e-commerce strategy b) Think of “cross-device” not “mobile” c) Choose the right e-commerce tools and software d) Create a great delivery experience and customer service e) Offer great deals to 1st time buyer as well as repeat buyer f) Build a brand trustworthy

Keep optimizing your website for better user experience.

1. Target a buyer persona

   As e-commerce platform is a virtual store, where you don’t know the exact demography of the buyer , you don’t know the mood of the buyer , neither you know the buying power.What you know well is offering of your product and services. Yes, you got it right , if you know your product well you can now create a persona for the buyer who will come on your website to purchase your offerings. Jump to an example to spot why it is important , You are selling a designer  female western outfit , so you may crave out that the buyer should be aged between 18-40 ; a high income working ; a belonging to a high buyer power group , should ready to spend above $200 and above , must be staying a very good locality if have own home or if working must be staying in a rented well furnished accommodation. So that idea is , if you can make a that the buyer is a high class , specific interest and from a good buyer power hand , our marketing strategy will definitely be focused and the presentation of the website should be accordingly.

2. Set-up a SMART marketing objectives

   SMART- Specific Measurable Attainable Relevant Timely ; Any website which understand the specific needs of a buyer and can measure the deliverable and understand that they can attain and address the expectations of the buyer by serving them with relevant products and services at based possible time where they can easily navigate through different webpages and tabs as well as can easily use the payment gateway. The moment a buyer feels glitches in their experience of buying online , they are more pron to search other pleasurable site for their better buying experience.

3. Offering a best deal with best options available 

   Select and float an offer which create a ” MUST HAVE ” or FOMO -Fear of missing out as per buyer persona. Buyer should feel that their product is made for them and it’s something which they cannot miss out to buy and provide them with a best experience to have in their bag.

4. Provide a well targeted description or blog about the product- Understand a finer details

   Jabong Juice provide a users a very specific and targeted blogs and articles on famous trends, celebrities life style , daily workout , trending fashion practices and so on , which raise the interest level of buyer to follow the trend and their favorite celebs. It is also one of the best of doing keyword optimization.

1. Creating e-commerce landing pages

   A good landing page leads to a conversion easily and provides a buyer with pleasant experience to stick the page for a longer duration and also search other products to buy. For any e-commerce website , landing page plays a vital role in selling online. A landing page also provide a direct to the product link which decrease the buyer tripping from one bar to the next then to cart. a well directed and defined landing page helps user to buy through cart with easy steps which thus increase direct customers.

2. Easy payment gateway options

   Payment gateway too provide users experience which increase the stick rate to their website and create a return buyer.whether  COD- cash on delivery , card payment , net banking or other payment options , it is a psyche that human being always have fear while doing online money transactions , so to provide them a fearless and safe secure transaction experience build their confidence to become a return user.

3. Create a list of re-marketing and return buyer

   Don’t miss out the visitor who stayed on your website , search your product but some how didn’t buy it last time, plan a good deal for them. Where as encourage your returing buyer with offers and discounts to not only buy one product but also try associate items with their purchases.

4. Email campaign planning

   
   
   
   

   A well planned and targeted email campaign to the specific database , often leads to clicks and conversion, email marketing is one of the best options to lure your database with new offerings.

5. Product Listing ads on search engines and social media.

   Paid search, paid socail and display ads increase the reaches to the buyer who is searching the product of their interest. Google Adwords , Facebook adverts are on demand places to advertise. e-commerce website owner split their strategies separetely to play ads on different online marketing platforms.

6. Doing off-page SEO for better organic results