5 “I” of Content Marketing in digital marketing – Intention , Interest , Inspiration , Information and Interaction Let’s directly define content marketing – for me content marketing is creating connection between the messenger and receiver through story telling and it should start with a good 1) intent to sharing 2) the interest of content…
Category: Digital Marketing

Top dominating trend in Digital Marketing 2017
What major digital marketing dominance do we expect in the year 2017? Digital marketing has picked up a considerable popularity in 2016 with bigger & mid-sized organisations making their online presence and gaining benefits through numerous social media handles and website as well as clearly declaring their dominance. Marketers believes that digital web space is…

Smartest Messaging App by Google- “Allo”
Google Allo – The New Message App with virtual assitant “Smart Reply” Here Google comes with a new instant messaging app which additionally provides auto generated response & comments. The virtual assistant in the app has a function of smart reply, which in-facts saves the time of user by suggesting some of other response without…

Recent Updates on Google Adwords
Two Recent Updates in Google Adwords – September 2016 Access multiple accounts with a single login, switch between accounts, and invite new users. Save time with multiple account access and management Managing and accessing multiple AdWords accounts can be challenging and time consuming. That’s why we’re introducing new features that improve multi-account management. You can…

Ugly words for email marketing subject lines
Avoid these spammy words to land in Inbox Non of the email sender wants that their email sent, lands in the Spam folder of the receiver , we don’t send mail with the objective to spam the receiver , we need that the mail sent should be clicked , opened and responded. For an email marketer…