If you’re wondering about the performance of email campaign, this is something you should know before you plan the campaign. There are many parameters available to understand how it performs. But there are few very important parameters that gives a larger picture.
Let us understand an example, the best time to open your emails can differ from the best time for you to take action. Below are the breakdown of the very important email metrics:
Click-through rate refers to the number of times of receiver opens a link or image in sent in an email. The number is not bigger than the no.of mail sent i.e it will always be smaller in numbers to the overall number of emails opened by the users. At many times people open the email, and closes it without even interacting or engaging with it. You can call it abandonment of the email.
Click to open rate ares when number of people that opened the email vs the number people that clicked on any links. This data is very important and give a crucial information about how the campaign is performing. Where as the metric also helps us in identifying which part of the information in the emails is relevant to the receiver. Calculating CTOR = Dividing CTR by the open rate and multiplying it by 100%. Take an example, if the email receives 400 clicks and 220 opens, your click-to-open rate is 55%.
Open rate is the total percentage which we calculated based on the number of subscriber who actually opened the email sent. Emails that have nice open rates have simple, short, effective and attractive subject lines. Also, these are well optimised for previews and pre-header text.