The Must-Know Topics and Tools for Digital Marketers

The Must-Know Topics and Tools for Digital Marketers

Digital marketing encompasses a wide range of topics and strategies, each with their own set of tools and techniques. Here are some of the main topics covered under digital marketing, along with some of the tools and techniques commonly used within each area:

1. Search engine optimization (SEO)

• Keyword research tools such as Google Keyword Planner, SEMrush, and Ahrefs
• On-page optimization tools such as Yoast SEO, Moz, and SEMrush
• Link-building tools such as Ahrefs, Majestic, and Moz

2. Pay-per-click advertising (PPC)

• Google Ads and Bing Ads for search ads
• Facebook Ads, Instagram Ads, and LinkedIn Ads for social media ads
• Display advertising platforms such as Google Display Network and AdRoll

3. Social media marketing (SMM)

• Social media management tools such as Hootsuite, Buffer, and Sprout Social
• Social media listening tools such as Mention, Brandwatch, and Hootsuite Insights
• Influencer marketing platforms such as Upfluence and AspireIQ

4. Content marketing

• Content creation tools such as Grammarly, Canva, and Adobe Creative Suite
• Content management systems (CMS) such as WordPress and HubSpot
• Email marketing platforms such as Mailchimp and Constant Contact

5. Affiliate marketing

• Affiliate networks such as Commission Junction, ShareASale, and Rakuten Marketing
• Affiliate tracking tools such as Post Affiliate Pro, ClickMeter, and Tapfiliate

6. Video Marketing

• Video editing software such as Adobe Premiere Pro and Final Cut Pro
• Video hosting platforms such as YouTube and Vimeo
• Video analytics tools such as VidIQ and TubeBuddy

7. Mobile Marketing

• Mobile apps analytics tools such as App Annie and Google Analytics for Firebase
• Mobile advertising platforms such as Google Ads and Facebook Ads
• Mobile messaging platforms such as Twilio and WhatsApp Business

8. Web analytics

• Web analytics tools such as Google Analytics and Adobe Analytics
• Heat mapping tools such as Crazy Egg and Hotjar
• A/B testing tools such as Optimizely and VWO

9. Conversion rate optimization (CRO)

• Landing page optimization tools such as Unbounce and Instapage
• Heat mapping and user testing tools such as Crazy Egg and UserTesting.com
• CRO analytics tools such as Google Analytics and Hotjar

10. Marketing automation

• Marketing automation platforms such as HubSpot, Marketo, and Pardot
• Email automation tools such as Mailchimp and ActiveCampaign
• Customer relationship management (CRM) platforms such as Salesforce and Zoho CRM

11. Search engine marketing (SEM)

• Keyword research tools such as Google Keyword Planner and SEMrush
• Search advertising platforms such as Google Ads and Bing Ads
• Landing page optimization tools such as Unbounce and Instapage

12. E-commerce marketing

• Shopping cart software such as Shopify and WooCommerce
• Customer reviews and ratings tools such as Yotpo and Trustpilot
• Abandoned cart recovery tools such as Klaviyo and CartHook

13. Influencer marketing

• Influencer discovery platforms such as AspireIQ and Upfluence
• Influencer management tools such as Grin and Traackr
• Social media monitoring tools such as Hootsuite and Brandwatch

14. Local search marketing

• Local SEO tools such as Moz Local and BrightLocal
• Local business listing platforms such as Google My Business and Yelp
• Online reputation management tools such as BirdEye and Podium

15. Podcast marketing

• Podcast hosting platforms such as Libsyn and Buzzsprout
• Podcast advertising platforms such as AdvertiseCast and Midroll
• Podcast analytics tools such as Chartable and Podtrac

16. Chatbots and AI

• Chatbot building platforms such as ManyChat and Chatfuel
• AI-powered personalization tools such as Optimizely and Dynamic Yield
• Natural language processing tools such as IBM Watson and Google Dialogflow

17. Voice search optimization

• Voice search optimization tools such as SEMrush and AnswerThePublic
• Voice assistant integrations such as Google Assistant and Amazon Alexa
• Schema markup tools for voice search such as Schema.org and Google Structured Data Testing Tool

18. Programmatic advertising

• Programmatic ad buying platforms such as Google Display & Video 360 and The Trade Desk
• Real-time bidding (RTB) exchanges such as OpenX and Rubicon Project
• Programmatic creative tools such as Google Web Designer and Celtra

19. Web design and development

• Web design platforms such as Wix and Squarespace
• Front-end development frameworks such as React and Vue.js
• Website performance optimization tools such as GTmetrix and Pingdom

20. Gamification

• Gamification platforms such as Kahoot! and Classcraft
• Gamification elements such as badges, points, and leaderboards
• Gamification analytics tools such as Bunchball and Arcadier

The Must-Know Topics and Tools for Digital Marketers