Here are the ad display sizes for some popular social media platforms:
Facebook:
- Image Ads: 1,200 x 628 pixels
- Video Ads: 1,080 x 1,080 pixels
- Carousel Ads: 1,080 x 1,080 pixels (minimum)
- Collection Ads: 1,200 x 628 pixels (minimum)
- Story Ads: 1,080 x 1,920 pixels
Instagram:
- Image Ads: 1,080 x 1,080 pixels
- Video Ads: 1,080 x 1,920 pixels (maximum)
- Carousel Ads: 1,080 x 1,080 pixels (minimum)
- Story Ads: 1,080 x 1,920 pixels
Twitter:
- Image Ads: 800 x 800 pixels (maximum)
- Video Ads: 1,920 x 1,080 pixels (maximum)
- Carousel Ads: not available
- Promoted Trend Ads: 1,024 x 512 pixels
LinkedIn:
- Image Ads: 1,200 x 628 pixels
- Video Ads: 360p (minimum) to 1080p (maximum)
- Carousel Ads: not available
- Sponsored InMail Ads: 300 x 250 pixels (maximum)
Pinterest:
- Image Ads: 1,000 x 1,500 pixels (maximum)
- Video Ads: 1,000 x 1,000 pixels (maximum)
- Carousel Ads: 1,000 x 1,000 pixels (minimum)
- Story Ads: 1,080 x 1,920 pixels
TikTok:
- Image Ads: 1,080 x 1,920 pixels
- Video Ads: 1,080 x 1,920 pixels
- Story Ads: 1,080 x 1,920 pixels
Video Sizes
- Landscape video: 1280 x 720 pixels (minimum)
- Square video: 600 x 600 pixels (minimum)
- Vertical video: 1080 x 1920 pixels (recommended)
Instagram:
- Landscape video: 600 x 315 pixels (minimum)
- Square video: 600 x 600 pixels (minimum)
- Vertical video: 1080 x 1350 pixels (recommended)
Twitter:
- Landscape video: 1280 x 720 pixels (minimum)
- Square video: 720 x 720 pixels (minimum)
- Vertical video: 720 x 1280 pixels (recommended)
LinkedIn:
- Landscape video: 640 x 360 pixels (minimum)
- Square video: 600 x 600 pixels (minimum)
- Vertical video: 360 x 640 pixels (recommended)
Pinterest:
- Square video: 600 x 600 pixels (minimum)
- Vertical video: 600 x 900 pixels (recommended)
TikTok:
- Video resolution: 1080 x 1920 pixels (recommended)
- Aspect ratio: 9:16
- Maximum file size: 287.6 MB
Note that these ad display sizes are subject to change, and different ad formats may have different size requirements. It’s always a good idea to check the specific platform’s guidelines for the latest information.
Director Digital & Social Media Marketing | Affiliate Marketing | Media Buying | Trainer / Visiting Faculty Digital Marketing. Having 14+ Years of Experience in Digital Marketing. It was my hard work and effort that I was bestowed with “India’s Top 100 Digital Marketing Leadership Award” and “Indian Achiever’s Award” 2022